Creative Strategy Director
Creating work
that moves people,
not just metrics.
Frank van de Koppel
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Creative Strategy Director
Creating work
that moves people,
not just metrics.
Frank van de Koppel
I bridge the gap between big ideas and business outcomes.
I've led global work for Volkswagen, BMW, Porsche, Netflix, Sony, Uber, Vodafone, Meta, and Google –
building campaigns that earn attention, not just impressions.
What drives me is the belief that the best creative work doesn't just perform –
it shifts something. A perception, a conversation, a culture. I bring strategic clarity
to moments that need it most, and creative ambition to work that deserves more than safe.
Currently leading Hotwire's Digital Studio across Europe. Based in Amsterdam.
Currently working with brands like Swisscom, Uber, Sony and Continental.
Campaigns built and delivered across the Netherlands, Belgium, Germany,
France, Spain, Italy, the United Kingdom, the United States – and globally.
Netflix · Volkswagen · BMW · Porsche · Sony · Google · Meta · Amazon · Vodafone · Daimler · Samsung · IKEA · Uber · Swisscom · Beiersdorf · Continental · Huawei · and more.
Strategic frameworks that carry creativity to scale. Impact rooted in systems that compound over time – turning single campaigns into lasting brand equity.
From data-based editorial concepts to integrated campaigns. Stories built to earn their place in culture, not just fill a media plan.
Supporting Hotwire's global AI strategy through creative and strategy. Developing frameworks that help brands navigate what comes next – at the intersection of technology, creativity and culture.
I'm always open to conversations about great work – whether that's a new challenge, a collaboration, or just a good idea that needs the right people behind it.
Get in touch